Does Your Organization Have a Vision Problem?

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Karen Utterback By Karen Utterback 
Former Vice President, Product Marketing and Strategy, McKesson (Retired)
A home care nurse using his fingers to create a frame

When was the last time your home care organization had its vision checked?

We all know we should go to the optometrist or ophthalmologist yearly for a vision checkup. Likewise, as an administrator, you should stop and check the vision of your home care organization from time to time.

I was reminded of this recently while reading an article from Paul Keckley, managing director at Navigant Healthcare. In the article, Keckley argues that many healthcare organizations are near-sighted, concentrated solely on what’s in front of them. What they lack is the foresight to look up and glimpse the bigger picture.

Does that sound like your home care organization? Changes in care models, reimbursement models, regulatory issues, ICD-10 implementation and increased competition are all perfectly valid reasons why organizations should focus on present-day issues. As profit margins continue to erode, survival mode is the default status for many organizations, focusing on the now at the expense of the later.

Keckley believes that fewer healthcare organizations suffer from far-sightedness, able to see beyond the next horizon while failing to notice what lies just ahead. Again, that makes sense because all facets of healthcare–not just home care–are facing fundamental changes in how we deliver care, work with other care providers and receive reimbursement for that care.

The pace and volume of change in our industry demand your immediate attention, but you can’t lose sight of the bigger picture. That’s the same attitude we’re taking at McKesson, listening to the immediate concerns of our customers while keeping an eye on larger issues that are likely to affect our industry both in the immediate future and in the longer term.

Regardless of whether your organization is far-sighted or near-sighted, you should make time for a vision check to determine if you are on the right path or if a correction is needed.

For more tips on how your home care organization can improve its vision and patient satisfaction, read this blog post about 9 Worthy Goals for Your Home Health Organization.

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