Readers: Regulations Top of Mind, Online Sources Most Valuable

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Abby Bilyeu By Abby Bilyeu 
Manager of Sales Operations, McKesson
A home health professional pointing at a tablet screen

Earlier this fall, we asked subscribers of this blog[i] to complete a survey regarding their professional reading habits and interests. We got a great response, and we’re grateful to those who took the time to answer. The information we receive from our readers is invaluable, and we take your ideas and input to heart.

We learned quite a few interesting things from the survey, and we’ll outline several of them here. First, a whopping 85% of our subscribers are regular users of Facebook. That’s more than those who use LinkedIn (55%) and Twitter (17%) put together!

Indeed, most of the information our readers get about home health and hospice is from online publications (92%), although speaking with others (56%) and reading print publications (50%) are also frequent sources. A large number read online publications, including blogs, daily (35%) or a few days a week (33%).

The No. 1 home health and hospice topic respondents enjoy reading about is changing healthcare regulations (43%). Another 35% said they seek information about home health and hospice software and technology, and 18% said they like to read about the future of home health and hospice.

Given the busy schedules of home health executives, it’s no surprise that blog posts and articles are the most appealing form of content (80%), followed by white papers/e-books (47%) and case studies/use cases (45%). Just over 30% said videos appeal to them, and just over 22% said they enjoy research papers.

Again, we’re exceptionally glad to hear that the McKesson Homecare Talk blog is a valuable resource for you, especially when it comes to keeping you informed about regulations, technology in general and home health software in particular. Some said you also look to us for tips on managing your agency, improving profitability, and the future of home health and hospice, and we certainly plan to continue providing that information as well.

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[i] Online survey conducted with current blog subscribers September 29 – October 7, 2015.

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