White Paper Details Challenges Facing Home Care Executives
Posted On: June 6th, 2017
Vice President of Product Management, Change Healthcare
Home care remains in a constant state of flux, making it difficult for executives to get a handle on the top issues their organizations face. One issue that may resonate strongly throughout one organization may not come up on the radar for another organization in the same city.
But discovering commonalities among organizations or learning what challenges and opportunities others face can help inform local leadership as they set priorities. That’s why we feel the 2017 Organization Opportunities and Challenges Executive Survey will quickly become a valuable resource for home care executives.
We sincerely thank those executives who took time out of their busy schedules to answer our questions, several of which were repeated from the 2014 survey to provide perspective to particular challenges. I’ll outline some of the top-level findings here, but I encourage you to download the survey to discover those issues that may be of particular importance to your organization.
Recruitment/Retention issues top of mind
Home care organizations face a plethora of issues, including healthcare reform, a rise in chronic disease and an aging population demanding more services, often at a higher level. So it’s not surprising that the top concern organizations outlined in the survey were recruitment/retention issues, mentioned by 61% of respondents. Other top issues cited were declining reimbursements (51%) and cost containment (44%). In the 2014 survey, retention didn’t make the top three, although reimbursements (74%) and cost containment were numbers one and two, respectively.
Nearly one-third of organizations are looking to palliative care as a new program offering, 29% in 2017 compared with just 3% in the 2014 survey. Home care is uniquely suited to offer at-home palliative care services, given the strong ties you already have in your service areas. And while that’s a good thing, it threatens already strained human resources. The entire workforce is ageing, and healthcare is no exception. Keeping your good employees and attracting and keeping new workers can pay dividends in the long run, both through reduced onboarding costs and productivity gains from an experienced workforce.
More top-level findings
Other data of note from the survey includes:
- A drop in organizations saying that Medicare Advantage and Medicaid Managed care were not significant in their payer mix (23% in 2014 versus 12% in 2017)
- A reduction in organizations that foresee Medicare Advantage and/or Medicaid Managed Care as a source of revenue to mitigate declining reimbursement by government payers (27% in 2014 versus 22% in 2017)
- A change in the way information is shared with other healthcare entities (77% use email/direct messaging today versus 33% in 2014)
- A rise in the number of executives who expect to communicate by interfacing with a provider’s EHR. In 2014, only 20% anticipated communicating this way in three years. In 2017, the number was 77%
- Ease of use topping the list of ways customers evaluate the success of their HIT systems
- Printed materials still being used by an overwhelming majority of organizations to convey educational information to patients
- Industry-related education as the most frequent purchase when it comes to outside consultants
You’ll find much more information when you download 2017 Organization Opportunities and Challenges Executive Survey.